Tabitha Milne is a guest on our panel discussion on October 11th at Chapter.
|How do you describe what you do?||I am an arts marketing and communications consultant working with a range of arts organisations, enabling them to engage their audiences in meaningful conversations about the work that they do|
|How did you get started?||I started off in the charity sector, and made the move to the arts sector as a marketing assistant at St David’s Hall|
|What work are you proudest of?||A range of audience development successes at Wales Millennium Centre – most importantly the increase of and engagement with dance and circus audiences. This success was down to a progressive way of working between the Centre’s programming and marketing teams which placed the audience next to the art at the heart of the approach. It proved that by re-establishing marketing and communications as a creative enterprise, rather than a commercial one, we were able to create and sustain real relationships with audiences, deepening the engagement with and impact of the work that we were presenting.|
|What’s been the most challenging?||The restructure that moved away from that progressive approach – needing to adjust to the changing shape of an organisation and my role within it.|
|What’s the best piece of advice you could give someone wanting to do what you do?||Always ask yourself, how would I respond to that style of communication? Would I phase it out, or would it engage my interest? Spend as much time thinking about your aduiences and their attitudes as you do actually communicating with them. Think about communications as stories and conversations rather than sales pitches or persuasions, and always place your knowledge of your audience at the heart of your approach.|
|What’s your ambition for theatre from Wales?||That it continues to reach out across the broadest cross section of society, that artists and producers are able to access information and ideas about the audiences that are engaging in their work, using that knowledge to shape and form ideas and make theatre about the people watching it, as well as the people making it.|