Meet The Producers #5: John Carey Williams – Producers Place October 11th

John Carey Williams – Producer at Theatr Iolo – will be involved in one of the break out sessions talking about Booking A Tour

Name  John Carey Williams
Age  29
How do you describe what you do? Everything but directing the show and performing in it (although these days I have a marvellous team who do far more of the work than I).
How did you get started? I started in the bar and box office at Clwyd Theatr Cymru, Mold (my home theatre) and worked my way up.
What work are you proudest of? I’m most proud of getting the money (£350k) for Theatr Iolo’s latest initiative, Momentwm,which will support emerging artists and producers in Wales. It’s funded by the Arts Council of Wales and the Esmeé Fairbairn Foundation, and has been a tough slog through many funding rounds.
What’s been the most challenging? When I started at Theatr Iolo, the landscape for the sector had changed overnight following the Arts Council of Wales’s Investment Review in 2010. The company’s traditional audience base had been sidelined and it was thrust for the first time into a cut-throat, competitive market. Realigning, restructuring and motivating the team was a real challenge, but I’m proud of what we’ve achieved.
What’s the best piece of advice you could give someone wanting to do what you do? Get anything (job, experience) you can get in the theatre and do it whole-heartedly. It’s a tough industry, and it’s important to be known.
What’s your ambition for theatre from Wales? For it to be better, and to place the audience experience more centrally.
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